STOP 09
The claim outruns the evidence
A sweeping statement resting on a few comments, or a chart the data cannot support.
If it guesses
"All customers want X" from a handful of comments is a claim you cannot defend when asked.
COPY INTO YOUR INSTRUCTION
Claim only what the evidence supports. Say how many sources you have, say what is not known, and do not draw a chart or conclusion the data cannot back.
Where it appears
- Choose suppliers with a written ruleGive it quotes and your buying policy. Get award proposals, the cost frontier, and a new answer when a quote changes.
- Turn meeting notes into decisions and actionsGet a short current decisions-and-actions summary, with a source log that keeps history separate from permission to proceed.
- Turn research into a decision memoHand over research and criteria. Get a decision memo that names the unknowns that matter.
- Compare competitor pages in one matrixGive it product pages. Get a matrix where unstated cells read NOT STATED, never "no".
- Turn customer feedback into usable themesGive it a feedback export. Get themes with paraphrased quotes and identifying details removed or flagged.
- Turn research notes into a decision deckGive it notes, audience and the decision. Get a deck that gives what's unknown its own slide.
- Turn process notes into an SOPGive it process notes. Get a usable SOP with unclear steps marked [CONFIRM].
- Turn one source into channel draftsGive it one source. Get drafts for each channel, with your stance labeled as yours.